JD.com Launches Premium Products Pavilion of New Zealand

by Mengyang He

JD.com launched the Premium Products Pavilion of New Zealand on November 8, bringing hundreds of high-quality products from New Zealand to China. Sir John Key, Former Prime Minister of New Zealand, and H.E. Xiaolong Wang, Ambassador of China to New Zealand, delivered video speeches; and Kieran Knight, first secretary of trade and economic, who acted as the special representative of James Waite, deputy head of mission of Embassy of New Zealand in China, joined the opening ceremony at JD.com headquarters in Beijing.

Wei Ye, Vice President of JD.com and President of JD Foods of JD FMCG Omni-channel, said in his welcome remarks, “We hope to deepen cooperation with the Embassy of New Zealand in China, New Zealand Trade and Enterprise, and other business associations and local enterprises, to showcase New Zealand’s culture and lifestyle, while enriching our selection of New Zealand products.”

“JD.com is a huge platform with amazing coverage. When it has a company like the Premium Products Pavilion of New Zealand, it can really bring consumers into contact with high-quality products from New Zealand,” noted Sir John in his video speech.

“Over the past 50 years, the bilateral trade volume has increased from 7 million NZD to 37.7 billion NZD in 2021,” highlighted Ambassador Wang. “New Zealand’s exports to China not only meet the ever-growing consumer demand of the Chinese people for high-quality products and services, but also drive its own economic development and employment growth.”

“2022 is a milestone year in the New Zealand-China relationship, as it marks the 50^th anniversary of the diplomatic relations. It is gratifying to attend today’s launch of the pavilion, which hopefully consolidates a single window for consumers,” said Kieran Knight.

JD Premium Products Pavilion of New Zealand has offered peach flavored vodka, milk powder, Manuka honey, natural mineral water, and a variety of high-quality wine, according to Rachel Yang, Business Development Director of Agricultural Products of JD Foods.

Ray Deng, general manager of Zhongxinjichuang, the operator for this pavilion said, “We want to act like a hub, connecting high-quality brands from New Zealand with consumers in China, and we strongly believe that the pavilion will not only help brands from New Zealand to sell on JD.com, but also to grow into global competitive brands.”

As of now, JD has opened more than 80 national pavilions, many of which have made remarkable achievements during the ongoing Singles’ Day Grand Promotion, especially the JD National Pavilions of Serbia, Sri Lanka, Pakistan, and Cyprus. In the first 28 hours of the Singles’ Day Grand Promotion, the overall sales of national pavilions increased more than 10 times year on year.

Email Address：hemengyang5@jd.com